“If users have an agtech app that they already use every day, it can often make sense for other providers to work together with this incumbent provider instead of trying to force users to include another app in their daily routine,” he says.Ī great example of successful app integration in agriculture has been the John Deere Operations Center. With more and more agtech providers integrating with other companies, where it makes sense, mobile app users are increasingly being put at the center of development strategies, Prins says. In both cases, the user will experience an increase in useability and extend their office away from the desk into the field, tractor, or wherever it may lead, without using a different provider or switching to a different ecosystem altogether.” In this scenario, an app can either replace desktop software or become the in-field piece of a larger desktop offering. “Nobody wants to use a plethora of apps and end up with data in a bunch of different silos that are not connected to each other. “The user is the real winner here,” he says. Not only is app integration bringing a lot to the table for developers, it is also allowing users to reap the benefits, says Prins, who was Chief Marketing Officer at Agworld prior to joining Leaf this past year. Companies also are losing the appetite to invest in an app that only gets minimal usage. While it used to be trendy for every agtech startup to create their own app, providers are realizing that users don’t want to deal with several different apps each day. “From data backend to workflow and anything else involved, they don’t have to invent the wheel twice.” “From a developer perspective, it is much easier to create an app as part of an existing ecosystem and as an extension piece of other offerings, rather than as a standalone offering,” says Reinder Prins, Marketing Lead at Leaf Agriculture, which focuses on data infrastructure in agriculture through API services that are used to power many agtech apps. More agtech companies are looking to partner with other app providers to give ag professionals the option of using the complete infrastructure behind their applications, ultimately leading to better results and improved productivity. Integration – or the process of enabling independently designed applications to work together - has also been quite popular in agriculture. A key catalyst to this trend has been app integration. Android, iPhone, iPadīiologicals Are the Right Technology for the Right Time − Nowįortunately, those bulkier, buggier apps have given way to a new development era of doing one thing and doing it well. FarmLogs was also recently integrated with Nori to make it easy for growers to enroll in carbon marketplaces. That data flows in seamlessly and automatically connects up to become part of the farmer’s profit and loss calculation at the farm, crop, or field level. Bushel has also recently connected machine data from John Deere Operations Center and Climate FieldView, so farmers don’t need to manually transfer their fieldwork activities and inputs to FarmLogs. FarmLogs helps you map fields and automatically provide directions to their location receive alerts when it rains on your fields, see field-level rainfall and heat unit accumulation and compare the amounts to prior seasons and the 10-year average automatically track all your field work in one place to keep your records organized, secure, and accessible from any mobile device or desktop log GPS-tagged scouting notes with photos view in-season satellite images in NDVI and true color so you can identify yield threats and focus scouting efforts on areas showing signs of stress and more. iPhone, iPadįarmLogs from Bushel is a farm management app to keep digital farm records, monitor field and crop conditions, and analyze a farm’s financial performance in order to lower costs and increase profitability. In addition, Ever.Ag also recently launched FieldAlytics Engage app to simplify communications between service providers and their growers. These activities keep the entire organization up to date in real-time. Growers can view any data layers such a yield, soil samples, and imagery for any of their fields. Soil samplers are able to create and complete soil sampling events including field boundary collection. Crop scouts can collect and record scouting events including photos and creating recommendations. Applicators can view their assigned work order jobs and complete them including all compliance documentation. Sales agronomists can create new and view existing work orders, keeping informed of their outstanding activities at any time. Users across an agricultural organization, including growers, can take advantage of work order, scouting, soil sampling, and data layer viewing functionality all from a mobile device. FieldAlytics Mobile from Ever.Ag Agribusiness provides a complete agronomy operations platform.
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